Predictably Irrational – Dan Ariely
Fascinating look at why and how we make decisions – Dan Ariely helps to uncover the lack of logic that drives our behaviour. Through explaining in detail a series of experiments, you can quickly see how predictable and irrational we are.
From placebos to envy and from pricing to attachment – this book is a great exploration into human quirkiness. For anyone working in sales, they must read this – but then for any parent looking to get their child to eat green vegetables; this book is hugely valuable!