The Dip – Seth Godin
Seth Godin is one of my all time favourite thought leaders and I avidly following his daily Blog so I have been saving his array of books (that have been sat on our family book shelf for many years and loved by me and my husband) for my visual synopsis work.
This is the first one I picked at random, because with Seth’s long list of publications how do you choose one?
The Dip is a short and enjoyable book which presents the importance of knowing when to push on, invest time, money and energy and when to strategically quit. Rather than looking at quitting as failure -see it as a choice and embrace it.
By understanding the system of quitting you can seize the opportunities of the DIP – knowing when to push on (when you believe you can be the BEST IN THE WORLD) and when to quit and use your resources better on something else.