All Marketers Are Liars (Seth Godin) visual synopsis by Dani Saveker
Dani captures many new releases, often within a couple of weeks of the book being launched but she also enjoys revisiting books she’s enjoyed from the past, or ‘classics’ as she tends to refer to them. This book from best selling author, Seth Godin, was published in 2005 and remains an incredibly important book when considering the interaction with clients and customers.
It’s very clear that Seth doesn’t really regard marketers as deceitful liars but more that there is an importance of storytelling – a way of creating a compelling interaction and experience that people can connect with you through. The biggest take away from the book is the importance of understanding and embracing the idea that everyone holds a personal worldview. The 2012 edition even has Liars crossed out and replaced with Tell Stories.
Seth’s own expertise shines through in his short punchy words of wisdom and helps you to consider how you frame things and remain authentic and believable so that people can easily feel that your products and services are the best choice they can make.
As he so beautifully puts it, ‘people don’t need what you sell, they buy what they want’.