Crushing It (Gary Vaynerchuk) visual synopsis by Dani Saveker
Gary Vaynerchuk is an entrepreneur, author, speaker and internet personality. First known as a wine critic who grew his family’s wine business from $3 million to $60 million, Vaynerchuk is best known for his work in digital marketing and social media – and has authored numerous books. If you haven’t heard of him, why not?
This book follows a previous book called Crush It which was released in 2009. Crushing It is really focused on building a personal brand and how to have an online presence – for you and your team. With real life stories of success for each platform, this is an easy to follow guide that once read, you’ll realise that it’s not about a few Tweets or “likes”… but about finding a voice and being authentic in a selfless way as much as possible.
Lovely take away from the book was that content is the result of passion + expertise.