Purple Cow (Seth Godin) visual synopsis by Dani Saveker
Seth’s books are possibly Dani’s most captured books. This book is seen as a ‘classic’ - having been written in 2003. While focusing on the area of marketing - something Seth is particularly known for - it is actually about being ‘remarkable’. It would appeal to anyone especially leaders.
A Purple Cow is something that you notice and tell others about - if you saw a single purple cow in a field of standard cows, you would definitely feel it stood out and would tell someone. What is it about you, your products / services and business that stops people, stands out and makes people talk about you?
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